We've been looking at recent models for measuring risk and opportunity cost. This is an age where it's the cost of NOT innovating that is crippling so many NZ organisations. Measuring ROI is pretty straightforward, especially when you've got some history to build on. Customer lifetime value (CLV) and Value per sale (VPS) can add to the picture as well. In fact there's a verysimple formula they teach in business school that gets us thinking about opportunity in terms of trade-offs. However, this is no longer enough. We need to factor in costs for failing to innovate. Remember, CERN came very close to knocking back Tim Berners-Lee on his "WorldWideWeb" proposal. If this is a problem you are trying to work through, there's an article you might find useful here. Risk mitigation is something we know - we'd be happy to help if you want to talk things through.