Customer & Market Design

Channel Strategy

We developed a channel strategy for our client, which saw them increase their branch footstep. Read more ...

Creating a World Class Sales Force

Our client asked Igniter to review the existing sales process and help them design a roadmap for a world class sales force. Read more ....

Improving Sales and Growing Our Clients Business

Our client was looking to expand overseas and acquire large corporate clients. Igniter developed a sales diagnostic tool to uncover and prioritise opportunities which would ensure a sustainable growth path. Read more...

Tuning into the Voice of the Customer

A financial services company wanting to monitor their customer experience didn't understand what information it had that could be used to create this monitor. Read more...

Opportunities from Customer Insight

Igniter was engaged to evaluate new revenue streams and make recommendations regarding what options will best provide the client with long term sustainable revenue. A two-stage strategy was developed which focused on understanding the needs/wants of the clients audience. Then valued services were created that addressed those needs/wants, which would provide new and sustainable revenue streams. Read more...

Coordinating Expertise to Drive New Product Growth

Our client had significant experience in developing and implementing a wide variety of sustainable interventions within its business; however it had not pieced this capability together yet as a sustainability partner offer. Igniter was engaged to coordinate the organisations expertise and develop a high level pitch to be delivered to the potential partner. Read more...